Consumer Packaged Goods R&D Tax Credits

Drive innovation across product formulas, packaging systems and manufacturing processes. Consumer packaged‑goods companies (food & beverage, personal care, home‑care, household & hygiene, small appliances) in the U.S. routinely test new formulations, packaging designs, production methods and sustainability initiatives — many of which qualify for the federal R&D Tax Credit under IRC §41 and matching state credits.

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Franki Chamaki Unsplash CPG Industry Photo

Examples of qualifying activities in CPG manufacturing

Formula & Product Development Developing new beverage formulations (e.g., functional ingredients, plant‑based alternatives), extending shelf‑life, reducing sugar/salt, improving texture/flavour, sensory‑lab testing and pilot runs.
Packaging & Filling System Innovation Designing a novel multi‑layer film for snack packaging, testing new high‑barrier pouches, evaluating lightweight bottles/caps, adapting filling/packaging lines to new formats, conducting shelf‑life and transport‑stress testing.
Manufacturing/Process Improvement Modified mixing/blending systems for new formulations, adapting line equipment for new viscosities, installing rapid‑change over capabilities for seasonal SKUs, integrating sensors/IoT for yield monitoring, pilot‑run data analytics.
Sustainability & Lifecycle Projects Reducing packaging weight, introducing recycled or compostable materials, evaluating new cleaning/disinfection methods for shared lines, piloting waste‑water or energy‑reduction systems in production.

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What qualifies as R&D in the CPG industry?

CPG Industry R&D Tax Credits Consumer Goods

To qualify, your CPG activities must:

Aim at a permitted purpose — such as a new or improved product formula, a novel container/packaging design, a manufacturing line adaptation for new SKU formats, or a sustainability/touch‑point improvement (e.g., lower water use, recyclable packaging).
Tackle technical uncertainty — for example: “Will this new dairy‑free snack remain stable for 12 months under ambient conditions?”, “Can this new multilayer packaging film maintain barrier performance while reducing material weight by 20%?”, “Will a modified filling line efficiently handle a thinner‑viscosity personal‑care formula without increased downtime or waste?”
Use a process of experimentation — pilot‑scale runs, formulation batches, packaging prototype trials, line conversions, comparative testing across variables, analytics of performance/consumer feedback.
Be technological in nature — grounded in chemical/food science, materials engineering, mechanical/process engineering, automation systems, packaging materials technology or software analytics.

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Qualified Research Expenses (QREs)

For CPG companies, key expense categories include:

Expense Type

Examples in CPG

Eligibility Notes

Wages

Product development scientists, food/chemical technologists, packaging engineers, automation engineers, trial coordinators

Direct, supervisory and support roles qualify

Supplies

Prototype formulations, packaging film/pouches, pilot run consumables, sensor/monitoring equipment

Must be consumed in the experimentation process

Software / Cloud

Data‑analytics tools for shelf‑life, line‑throughput modelling, packaging‑stress simulation, filling‑system software

Eligible if integral to qualified research

Contract Research

External labs for shelf‑life testing, packaging material test houses, pilot‑line vendor validations

Typically up to ~65% of contract costs may qualify

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Roles commonly involved in qualifying activities

Product formulators, food scientists, chemical technologists
Packaging/materials engineers designing new containers or films
Automation/process engineers installing or adapting line equipment for new SKUs or formats
Quality/Assurance test staff running shelf‑life, sensory, durability or transport tests
Sustainability engineers leading material‑reuse or waste/energy‑reduction pilots
External research/materials labs providing specialist testing or analytics

What does not qualify

Routine formula tweaks for seasonal flavours without experimentation or technical uncertainty
Standard packaging usage of existing materials and equipment without new testing/trials
General business functions: marketing, sales, administrative tasks, order‑fulfilment operations
Purchasing standard equipment for scale‑up without a research design/test program

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Compliance and Documentation

§174 Update

Following the One Big Beautiful Bill Act (OBBBA) signed July 4, 2025, §174 now allows immediate expensing of domestic research expenses for tax years beginning on or after January 1, 2025. Taxpayers may also elect optional amortization under new §174A. Foreign research expenses must still be amortized over 15 years. This is separate from the §41 credit but impacts overall tax planning.

Recommended documentation for CPG R&D:

Project outlines (e.g., “Reduce packaging film weight by 25% while maintaining barrier to oxygen at ≤0.1 cc/m²·day”, “Pilot run a new plant‑based snack formulation with shelf‑life target of 9 months”)
Pilot/trial logs: formulation test results, packaging prototype data, filling/line run sheets, change‑over logs, yield data
Time‑tracking of R&D, pilot‑run personnel, engineers supporting experiments
Materials/test equipment invoices, sensor/monitoring data, version history of formulations or containers, failed trials logs
Summary of alternatives considered, iterations, outcomes, and next steps — even unsuccessful trials support the experimentation requirement

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Frequently Asked Questions

Yes — if your company is researching or developing new product formulations, packaging formats, manufacturing line conversions, sustainability improvements or other experimental projects rather than routine production.

Wages of product‑development, packaging or process engineers; supplies used in trial formulations or pilot packaging; software/data‑analytics tools for experimentation; external contract research labs or pilot‑line vendors engaged in testing.

Developing a new beverage with functional ingredients, running shelf‑life/ sensory tests, designing a new lightweight or recycled packaging film, adapting a filling line for a thinner or higher‑viscosity formula, integrating IoT sensors for yield/quality monitoring.

Simple flavour/colour changes without technical uncertainty, production of existing formulas or packaging without new testing/trial, general business/marketing tasks, scale‑up equipment purchases without an experimental program.

Credits vary by project size and documentation; many companies in this sector that properly document their research see credits around the ~20‑22% range of their qualified research expenses (federal + state) when fully optimised.

Record hypothesis/objectives (e.g., “Will new polymer film maintain barrier performance after 50 drop tests and 6 months ambient storage?”), track pilot runs, record failures/iterations, log engineer/sci‑tech time, save material/test invoices, run change‑over/yield data, collect summary of lessons learned.